Step into Fluke's Virtual Commercial Americas Meeting from February 12 to 14, 2025, for a thrilling, fully virtual experience inspired by the classic mystery game, Clue. Hosted on the V-Fairs platform, this year’s event, Clues to Success: 1-Fluke Edition, will immerse you in a journey of strategy, discovery. As detectives on a mission, you will work together to "solve the case" of driving sales success, channel growth, and customer excellence. Through dynamic sessions and engaging content, you will gather clues, uncover strategies for commercial excellence, and piece together the puzzle of success alongside Fluke leadership.
Welcome, 1-Fluke Detectives, to the Fluke Clue Mansion, where your journey to crack the ultimate case begins! Take the next 15 minutes to explore the mansion—check out the rooms, review the agenda and leaderboard, or upload your evidence to the virtual photo booth to get fully acclimated before the investigation heats up.
Welcome, Detectives! You've been summoned to the Fluke Clue Mansion to embark on an exciting mission filled with mystery, connection, and discovery. We’re here to sharpen our detective skills, uncover new clues, and celebrate the incredible achievements of the 1-Fluke team.
First, we'll introduce you to the Tools of the Trade, including event gifts and meal tickets to keep you fueled for the investigation ahead. Then, we'll guide you through how to navigate the vFairs platform so you can seamlessly explore rooms, track clues, and connect with fellow detectives.
Be sure to participate in the Clue Hunt, where leadership may drop vital hints, and solve puzzles to rise up the leaderboard. We'll wrap up with a celebration of our 2024 wins and recognize Fluke anniversaries as we kick off this unforgettable event. Happy sleuthing!
Steven Moore
Step inside The Customer Files as we uncover key insights from one of Fluke’s valued partners—Siemens. In this engaging live interview, Ingrid Lancaster will sit down with Chloe Mazuroski to discuss the Fluke-Siemens relationship, the value Fluke brings to their operations, and what matters most in their purchasing decisions. Gain an insider’s perspective on the healthcare vertical and learn how Fluke’s solutions help drive success. Stick around for the Q&A to ask your own questions and unlock even more customer insights!
Nick Van Vught
Ingrid Lancaster
Chloe Mazuroski
Our next session will begin promptly at 10:15AM PST.
In this introductory session, we’ll uncover the power of the Challenger Sales Methodology, a dynamic approach designed to transform how the entire commercial organization engages with customers. Learn the core principles of Challenger, including how to teach, tailor, and take control of sales conversations to drive meaningful change for our customers. This session will provide actionable insights on how to leverage this methodology across all commercial functions, enhancing our ability to deliver customer value, build trust, and achieve better sales outcomes. Get ready to discover the method behind the mystery and set the foundation for success in our evolving sales landscape.
Ingrid Lancaster
Our next session will begin promptly at 11:30AM PST.
Every great mystery is solved by asking the right questions—and in this session, we’re uncovering the key insights that will shape Fluke’s success in 2025. Join moderator Steven Moore as he sits down with Jason Waxman, Neal Nowick, and Vineet Thuvara to reflect on the biggest milestones of 2024 and decode the strategic focus areas for the year ahead. From emerging opportunities to unlocking commercial success, this panel will provide the essential “clues” every team member needs to stay ahead. Stay tuned for a live Q&A where you can put your own questions on the case file!
Jason Waxman
Vineet Thuvara
Neal Nowick
Steven Moore
As we wrap up Day 1, join us for a review of the leaderboard and a look ahead at what’s to come tomorrow. We’ll share the exciting awards that will be announced throughout the event, celebrating the exceptional contributions and achievements of our team. And, of course, we’ll reveal the winner of the prestigious FBS Excellence Award for 2024! Don’t miss this moment of recognition as we close Day 1 with anticipation for the impactful sessions ahead.
Luiz Ribeiro
Start your day with a burst of energy as we review the leaderboard and showcase the latest updates from our virtual photobooth. Get an overview of today’s exciting sessions, including how to engage during the product fair, and explore the hands-on opportunities to connect with new innovations. We’ll also take a moment to recognize a few standout individuals with awards before diving into the day’s action-packed agenda. Let’s get started and make Day 2 even more impactful!
JD Giles
Join us for an insightful session where Fortive leadership unpacks key “clues” to success in 2025. Using the theme of Clue as inspiration, we’ll explore the biggest opportunities and challenges ahead for Fluke. From uncovering customer insights to navigating impact, this discussion will provide strategic direction for the year ahead. Following the video, Steven will host a live Q&A—so bring your questions and be ready to connect the dots!
Olumide Soroye
Steven Moore
In this session, we’ll delve deep into the evidence from 2024’s NPI performance, analyzing the key learnings and insights that will guide us into 2025. Just like a detective piecing together clues, we’ll explore the steps that led to our successes and uncover areas for improvement. As we track the evidence, we’ll also unveil the strategic roadmap for 2025, connecting the dots between product innovation, customer needs, and business growth. Join us as we piece together the puzzle of our past achievements and lay the groundwork for an even more successful year ahead.
Aaron Woody
Mihir Chavan
Tegh Terrell
Our next session will begin promptly at 10:00AM PST
Welcome to the 2025 Product Vault, where the mysteries of Fluke’s product offerings are waiting to be uncovered! Explore our clue rooms, each organized by key vertical markets, and dive into the product booths filled with valuable resources. Engage with experts in a roundtable discussion format to deepen your understanding of our products and innovations. As you explore, don’t forget to look for your Clues and interact with booth documents to earn valuable points on the leaderboard! This is your chance to unlock the future of Fluke and connect directly with the resources that will drive your success.
As we close out Day 2, let’s reflect on the key insights and discoveries we've made so far. From NPI learnings to the deep dives into our product offerings, we’ve uncovered crucial clues that will shape our path forward. In this session, we’ll review the leaderboard standings, celebrate the engagement from the day, and share key takeaways to help you come prepared for Day 3. With one more day of exciting discussions and discoveries ahead, get ready to dive deeper into the strategy, innovation, and leadership that will drive Fluke’s success in 2025. See you tomorrow for the final chapter!
Andre Clark
Welcome to Day 3, the final chapter of our event! Today, we’ll bring everything together, diving into the key strategies and initiatives that will set us up for success in 2025. Get ready for an action-packed day with exciting sessions and valuable takeaways to wrap up our time together! Let’s make this last day count!
Andre Clark
In any great mystery, the key to success lies in uncovering the right clues. Join our panel of Commercial Americas leaders as we crack the case on Fluke’s 2025 strategy. Moderated by Steven Moore, this engaging discussion will explore the essential moves needed to sharpen customer focus, enhance channel growth, and drive success across our diverse markets. With a lineup of expert “suspects,” each bringing unique insights from marketing, sales, and regional leadership, we’ll piece together the blueprint for a winning year. Expect strategic takeaways, a few surprises, and even a “whodunit” challenge to test our leadership’s investigative skills. Will you find the clues to success? Join us and help solve the mystery!
Steven Moore
Arikka Hall
JD Giles
Andre Clark
Ingrid Lancaster
Luiz Ribeiro
Our next session will begin promptly at 9:15AM PST.
Uncover the secrets to marketing success in this engaging session. Join marketing leaders from Commercial, Channel, and Latin America marketing as they reveal “who does what” and share their biggest learnings from 2024, aspirations for 2025, and collaboration opportunities to overdrive commercial performance. Together, we’ll solve the puzzle of how we win across every channel and customer interaction.
Kendra Zimdars
Luiz Ribeiro
Tegh Terrell
Sam Fletcher
Join us for "Cracking the Case on Digital Transformation," where we connect strategy with innovation. We’ll explore how our core strategies drive digital transformation, review key takeaways from 2024, and highlight major projects for 2025. Experts Andy Nguyen and Elle Ojala will share insights in a panel discussion, followed by a 10-minute Q&A to address your digital transformation questions.
Treg VandenBerg
Elle Ojala
Andy Nguyen
The Trophy Case Awards Ceremony will begin promptly at 10:55AM PST.
Step into The Trophy Case: Honoring the Best of the Best—our grand celebration of top performers, where we unveil the true detectives behind our success! We’ll recognize the winners of the 100% Club, Rookie of the Year, 1-Fluke, and President’s Club awards. These exceptional individuals have cracked the code to success, and now it’s time to honor their dedication and achievements. Their hard work sets the standard for all of us as we continue solving challenges and driving excellence into the future!
Steven Moore
JD Giles
Arikka Hall
Luiz Ribeiro
Ingrid Lancaster
As we wrap up Day 3, thank you all for your active participation and engagement throughout the event! Remember to email yourself your SWAG bag resources so you can refer back to them as you move forward. We’ll be reviewing key highlights and insights from the event soon, but for now, it’s time to focus on executing our strategy and delighting our customers. Let’s take what we’ve learned and put it into action—here’s to a successful 2025 ahead!
Steven Moore